Back to Tracking Tools
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Website URL

Enter the destination URL for your campaign

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Campaign Source

Identify the advertiser, site, publication that sent traffic

Examples:
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Campaign Medium

Identify the marketing medium or channel

Examples:
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Campaign Name

Identify the specific product promotion or campaign

Examples:
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Campaign ID (Optional)

Unique identifier for campaign tracking and internal reference

Examples:
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Campaign Term (Optional)

Identify paid search keywords for Google Ads

Examples:
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Campaign Content (Optional)

Differentiate similar content or ads

Examples:

Click to generate your trackable campaign URL with UTM parameters

Generated UTM URL

Your trackable campaign URL with UTM parameters

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Campaign Templates

Quick start templates for common campaigns

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Email Marketing

Newsletter and email campaigns

Medium: email Source: newsletter
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Social Media

Facebook, Twitter, Instagram posts

Medium: social Source: facebook
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Google Ads

Paid search campaigns

Medium: cpc Source: google
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Affiliate Marketing

Partner and affiliate links

Medium: affiliate Source: partner

UTM Builder Features

Professional campaign tracking with comprehensive UTM parameter generation and analytics integration

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Campaign Tracking

Track marketing campaigns across all channels with precise UTM parameter generation for accurate attribution.

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Analytics Integration

Seamless integration with Google Analytics, Adobe Analytics, and other tracking platforms for comprehensive data analysis.

URL Generation

Generate UTM URLs with instant validation and parameter verification for error-free tracking.

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QR Code Generation

Generate QR codes for your UTM URLs perfect for print materials, events, and offline marketing campaigns.

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Campaign Templates

Pre-built templates for common marketing scenarios including email, social media, PPC, and affiliate campaigns.

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Bulk URL Generation

Generate multiple UTM URLs simultaneously for large campaigns with CSV export for spreadsheet integration.

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URL Shortening

Integrate with popular URL shorteners to create clean, shareable links while maintaining tracking capabilities.

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Mobile Optimized

Responsive design that works perfectly on all devices with touch-friendly interface for on-the-go campaign creation.

UTM Tracking FAQ

Everything you need to know about UTM parameters and campaign tracking

What are UTM parameters and why use them?

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UTM parameters are tags added to URLs that help you track the effectiveness of marketing campaigns. They tell you exactly where your website traffic is coming from, which campaigns are working, and help you measure ROI across different marketing channels.

Which UTM parameters are required?

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Three UTM parameters are required: utm_source (traffic source), utm_medium (marketing medium), and utm_campaign (campaign name). Optional parameters include utm_id (campaign ID), utm_term (keywords), and utm_content (content differentiation). Campaign ID is particularly useful for internal tracking and connecting to your campaign management systems.

How do I view UTM data in Google Analytics?

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In Google Analytics, go to Acquisition > Campaigns > All Campaigns to see your UTM campaign data. You can also find source/medium data under Acquisition > All Traffic > Source/Medium for detailed traffic analysis.

What are UTM naming best practices?

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Use consistent, lowercase naming conventions. Avoid spaces (use hyphens or underscores instead). Be descriptive but concise. Create a naming convention document for your team to ensure consistency across campaigns.

Do UTM parameters affect SEO?

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UTM parameters don't directly affect SEO rankings. However, they can help you understand which marketing efforts drive organic traffic and inform your SEO strategy. Avoid using UTM parameters on internal links to prevent data distortion.

Can I edit UTM URLs after they're created?

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You can modify UTM parameters, but this will create a new tracking URL. Historical data will remain associated with the original parameters. It's best to plan your UTM structure carefully before launching campaigns.